DISCOVER OUR CEREALS

We’re proud of our products, but always look for ways to improve their nutritional profile. Over the last 19 years we've reformulated our portfolio to bring more whole grain & fibre, less salt & sugar, and removal of artificial colors & flavors. Read more

Breakfast cereals can be included as part of a healthy and balanced diet. We recommend that you enjoy your breakfast cereal with a portion of fruit, milk, protein and a glass of water.

Yes, excessive fibre intake could lead to uncomfortable digestive issues! It's important to have a balanced diet and to stick to the recommended amounts. If in doubt, always speak to your GP or healthcare professional.

We’re proud of our products, but know we have to go further. We want to live up to our consumers’ expectations and continue to make our breakfasts better – creating cereals which still offer the great taste our consumers love.

Shredded Wheat® can be included as part of a healthy and balanced breakfast. Both Shredded Wheat® Original and Bitesize cereal is made with just 1 ingredient, 100% whole grain wheat, no added sugar, salt or sodium.

A quick and easy dessert you can make at home that is delicious and made with fibre containing ingredients such as Shreddies, oats, whole grain flour, carrot and banana is ouroat and carrot muffins. Give them a try!