DISCOVER OUR CEREALS

No. As tastes vary from region to region, the amount of sugar we add to our cereals depends on where they’re being sold. But we’re committed to ensuring the added sugar levels in our products for children and teenagers won’t exceed 9g per 30g serving from the end of 2015. And we’re always looking for ways to reduce sugar in our products – wherever in the world they’re sold.

No. The amount of sugar in breakfast cereals is no more (and often less) than other common breakfast choices like fruit and yogurt, fruit juice, or toast with jam.

We add a pinch of salt to our cereals to improve their taste & texture. It also improves product shelf life. We have been working to reduce salt levels in our cereals over the last 15 years, already cutting salt by 25% on average. Click here to find out more.

The general name for proteins found in cereal grains such as wheat. It holds the food together, like a ‘glue’, and gives dough its elasticity. Read more about a gluten free breakfast.

Signs of fibre deficiency include constipation and irregular bowel movements. If in doubt, always speak to your GP or healthcare professional.

Breakfast cereals can be included as part of a healthy and balanced diet. We recommend that you enjoy your breakfast cereal with a portion of fruit, milk, protein and a glass of water.